Jordon Hudson Doubles Down on the Interview Firestorm by Releasing a Private Email from a Pissed Off Belichick

Jared C. Tilton. Getty Images.

If I was advising someone who found themselves at the center of a raging national controversy, I'd tell them to just lay low for a while. Even if they were the subject of a million headlines. The subject of debates on every talk show, news programs and podcasts. Even if they were a national laughingstock, I'd still tell that person to just give it a good leaving alone for a while. 

In the days of cable TV, we used to talk about a 24-hour news cycle. We've now got that down to 24 minutes. It's a Goldfish Memory life we're living . The Most Important Thing in the World lasts as long as an ice cream cone in your hand in a hot car. And it you want it all to just go away, say nothing. Do nothing. Never explain. For sure don't apologize. And just let everyone who was obsessed with you a few moments ago just go running off, chasing the light from the laser pointer and forget all about your thing. 

But then, Jordon Hudson didn't ask me. Instead, she just did the opposite of my advice. And by doing so, just brought more attention onto herself and the man she's trying to defend:

USA Today - Jordon Hudson shared a screenshot of an email from Belichick, seemingly to members of his camp, accompanied by the Taylor Swift song "Look What You Made Me do."

"I don't think this is fantastic, but it probably will hype the book, which is clearly the ongoing theme here," Belichick's email starts. "This is about what I expected from the media." 

Belichick appeared on the network to promote his new book, "The Art of Winning: Lessons from My Life in Football."

"We went through how important it was for me to put "I (expletive) up" in the book, and of course, that is the feature of this article - which is mostly about admitting mistakes and talking about a Super Bowl mistake. I am fine with putting mistakes in the book, but I am certainly not surprised that of 260+ pages, that is what they would highlight." the email said. …

"I will say again, that I want this book to be presented as a look at my professional life and how I did my job on the way up to, and as the leader of an organization that grew from a $500 m franchise to an $8 b organization that played in 10 and won 6 Super Bowls over 25 years. This book is about how I did my job, and lessons from my 50 years in and around the NFL - not a bathroom book that highlights my mistakes.

“I have, at times reluctantly, gone along with the title, cover, and language in the book. I am not going to be the conductor of a hype train in the book promotion — we have enough hype to work with.

“I hope we can get on the same page in promoting the book authentically.”

Hudson said she will release a full statement on Tuesday.

Yeah. … 

A couple of things about this. The number one rule in Belichick's world - the absolute Prime Directive - one that famously took its place on the locker room wall like Ted Lasso's "Believe" is "Ignore the Noise." The outside world is going to say what they're going to say. They're going to call his team cheaters or lucky or arrogant or whatever it is they're fixated on today. But paying attention to all their words is just going to distract from the task at hand. Just keep your head down. Watch film. Study the playbook. Keep your attention to detail. And Do. Your. Job.

His second Commandment was always to keep things in house. From private conversations to contract negotiations to team meetings. Nothing that went on inside those walls was supposed to be shared outside them. That "Noise" thing went both directions.

This is the opposite of both of those orders. This is listening to all the noise, and responding. It's taking a three week old private correspondence and sharing it with the world. The a breach of protocol that would've gotten Wes Welker benched for a series. Made a lesser player like Adalius Thomas a healthy scratch. And gotten a nobody like Cassius Marsh sent to a 1-11 team. We know this to be true because all of those things happened. 

We can be sure that Jordon isn't facing the same type of discipline. But it remains to be seen what fallout will be - if any - once she gives that further statement on the matter later on today, as she ominously said she would. 

Again, I'd suggest she just take a knee and sit this one out for a few days. The two of them have done enough book promotion to last between now and the release date. But if she's compelled to say something, I'd recommend she actually use sentences instead of making her boyfriend's private emails to his associates public and pairing it with Taylor Swift songs. 

On the other hand, maybe this is all part of the promotion. Classic Belichick masterminding. Using our own curiosity about his personal life against us in order to catapult his book about life lessons he's learned through football to the top of the bestseller lists. If that's the case, then he's got the perfect woman by his side.